About us

Transforming Organisations from the Inside Out

Much exists below the surface that can influence a person’s ability to achieve their potential. That’s why, at Ethical Quest, we believe real transformation starts from within.

Just like the butterfly emerging from its cocoon, lasting change requires an inside-out approach—one that addresses both mindset and behaviour.

We create immersive, experiential, research-backed experiences that drive real behavioural change and lasting impact. Our learning approach ensures participants don’t just gain knowledge—they apply it, embody it, and sustain it.

We create immersive, experiential, research-backed experiences that drive real behavioural change and lasting impact. Our learning approach ensures participants don’t just gain knowledge—they apply it, embody it, and sustain it.

Our Values

People First

We put people at the heart of learning, ensuring growth benefits both individuals and organisations

Courage

We challenge the status quo and empower leaders to step outside their comfort zones

Authenticity

We foster real, meaningful change by encouraging self-awareness and honest leadership.

Integrity

We lead with ethics and accountability, ensuring our approach aligns with our values.

Growth-Mindset

We embrace continuous learning, innovation, and resilience.

Forward-Thinking

We stay ahead of the curve, helping organisations navigate the future with confidence.

Meet our founder

Frustrated by the lack of training that touches the human experience as well as the intellect, Vicki Townsley set up Ethical Quest to create deeper, more meaningful learning experiences. What began as a personal mission has evolved into a broader team of experts, each dedicated to helping leaders and teams thrive.

Together, we bring a mix of academic rigour, experiential learning, and real-world insight to every programme we deliver.